Album Rollout Strategy: The Weeknd, Kissland 

For“The Weeknds” first offical album launch I was tasked with working on a launch/ rollout plan for the album.

During this launch I worked with a small team comprised of digital marketers, strategist, photographers, and graphic designers. We created a 5 part docuseries chronicaling the accompanying tour.

Additionally I was hired to Direct and Produce this album commercial for The Weeknds Debut album Kissland.
I worked alongside his creative team to write and direct the commercial.

Client: XO/Republic Records
Director: Christopher Latouche
Art Director:Drop
Creative Director: Lamar C Taylor
Cinematographer: Damon Jamal